Case Study
How Ozum Planned and Executed a Successful Sales Meeting
November 1, 2024
Introduction
As an event planning agency for MICE, Ozum is dedicated to creating unforgettable experiences for their clients. Recently, they had the opportunity to plan and execute a sales meeting for an automotive company in Los Angeles. The event lasted a week and had a total of 54 meetings of various sizes. To make the event a success, Ozum provided an event app for every attendee, which allowed them to access their meeting schedule, location, and other important information.
In addition to the meetings, Ozum offered half-day tourist activities, giving attendees a chance to experience the city of Los Angeles. To make the event more memorable, they also delivered a gift to each attendee's bedroom every day of the event.
Some of the meetings incorporated augmented reality to provide attendees with a more interactive and engaging experience, allowing them to better understand the products. The final farewell meeting was the highlight of the event, featuring holograms of the new products for demonstration.
Overall, the event was a huge success, with positive feedback from the attendees and the automotive company. Ozum's attention to detail, use of technology, and incorporation of fun activities made the event enjoyable and productive.
How Ozum Planned the Event
Planning an event of this size requires careful planning and attention to detail. Ozum took the following steps to ensure the success of the event:
Understanding the Client's Needs - Ozum took the time to understand the client's needs and objectives for the event. This allowed them to create a customized plan that would meet the client's goals.
Choosing the Right Venue - Ozum selected a venue that was both convenient and suitable for the event. The venue was easily accessible, had the necessary technology, and could accommodate all the attendees.
Providing an Event App - Ozum provided an event app for every attendee, which allowed them to access their meeting schedule, location, and other important information. This made it easy for attendees to navigate the event and stay informed.
Offering Half-Day Tourist Activities - Ozum offered half-day tourist activities to give attendees a chance to experience the city of Los Angeles. This not only made the event more enjoyable, but it also allowed attendees to network and build relationships outside of the meeting rooms.
Incorporating Augmented Reality - Some of the meetings incorporated augmented reality to provide attendees with a more interactive and engaging experience. This allowed them to better understand the products and made the meetings more memorable.
Delivering Daily Gifts - Ozum delivered a gift to each attendee's bedroom every day of the event. This personal touch made attendees feel valued and appreciated.
How Ozum Executed the Event
Executing an event of this size requires a team that can work together seamlessly. Ozum took the following steps to ensure the success of the event:
Attention to Detail - Ozum paid close attention to every detail of the event, from the meeting rooms to the half-day tourist activities. This ensured that everything ran smoothly and that attendees had a great experience.
Use of Technology - Ozum used technology to make the event more engaging and informative. The event app and augmented reality were just two examples of how technology was used to enhance the event.
Incorporation of Fun Activities - Ozum incorporated fun activities to make the event more enjoyable. The daily gifts and half-day tourist activities were just two examples of how Ozum made the event more than just a series of meetings.
Efficient Meeting Management - With 54 meetings of various sizes, efficient meeting management was essential to the success of the event. Ozum managed the meetings flawlessly, ensuring that each meeting started and ended on time.
Final Farewell Meeting - The final farewell meeting was the highlight of the event, featuring holograms of the new products for demonstration. This was a great way to end the event on a high note and leave attendees with a lasting impression.
The Results
The event was a huge success, with positive feedback from both the attendees and the automotive company. Ozum's attention to detail, use of technology, and incorporation of fun activities made the event enjoyable and productive. The following are some of the key results of the event:
Increased Product Understanding - The use of augmented reality in some of the meetings provided attendees with a more interactive and engaging experience, allowing them to better understand the products.
Improved Networking Opportunities - The half-day tourist activities gave attendees a chance to network and build relationships outside of the meeting rooms.
Positive Feedback - Both the attendees and the automotive company provided positive feedback on the event, praising Ozum's attention to detail and the overall success of the event.
Lasting Impressions - The final farewell meeting featuring holograms of the new products left attendees with a lasting impression of the event and the products.
FAQs
Q. What is Ozum?
A. Ozum is an event planning agency for MICE, specializing in creating unforgettable experiences for their clients.
Q. What was the event that Ozum planned and executed?
A. Ozum planned and executed a sales meeting for an automotive company in Los Angeles.
Q. What services did Ozum provide for the event?
A. Ozum provided an event app for every attendee, offered half-day tourist activities, delivered daily gifts to each attendee's bedroom, incorporated augmented reality in some of the meetings, and managed the meetings efficiently.
Q. What were the results of the event?
A. The event was a huge success, with increased product understanding, improved networking opportunities, positive feedback from attendees and the automotive company, and lasting impressions of the event and products.
Conclusion
Ozum's planning and execution of a successful sales meeting for an automotive company in Los Angeles is a testament to their commitment to creating unforgettable experiences for their clients. With their attention to detail, use of technology, and incorporation of fun activities, Ozum was able to create an event that was both enjoyable and productive for all involved. They look forward to planning and executing more successful events for their clients in the future.
